Rain Li

Everything has a story. Good stories touch and inspire people. At Velvet Rain, we try to tell such visual stories for brands.

From a background of extensive international experiences in filmmaking, we go beyond simply showing a product, we find suitable ideas through visuals that make the subject unforgettable. We focus on creating an image driving a company's unique heritage and reflecting its identity. Like a beloved fairy tale residing in a person's mind for a lifetime, content is crucial to a product's presentation. Our work features products as characters that reflect personality and state of mind. They engage audiences closely and trigger intense emotional responses, rather than focusing on functions of the products.

Whether it is pure text enhanced with dynamic design, a series of photographs that tell a story, or a short film created by award-winning feature filmmakers, Velvet Rain and its strategic partners in the US and the UK will work with clients to discover the most effective way to communicate their images to audiences.

We believe brand image is the most important asset of a company, and is worth investing in. Velvet Rain is looking forward to consulting with companies with long-term branding needs.

Velvet Rain has offices in both London and Beijing. London office focus on all European and other international fashion brands are based in Europe. During the past 6 years, Rain has been honored to work with many international renowned fashion and luxury brands in Europe. Those work has not only been exhibited at fashion shows and internet, but it has also been presented at cinemas and art museums in Paris, London, New York and Tokyo.

Velvet Rain has recently opened an office in Beijing that focuses on building unforgettable international images for Chinese brands by offering long-term visual strategy, creating photo and film campaigns and other services. In addition, we also offer services to help international brands coming to China.